Do Google reviews help SEO? The simple answer is of course it does. Now, the follow-up question that one would ask is how can you leverage the reviews to improve SEO? If you’re new to Google reviews, here is what you should know about Google reviews’ importance and some quick tips that you can implement today to get it working in your favor.
Why Google Reviews Matter?
Think about the last time you looked for a local company because you needed a service or a product. One of the first things you probably did after browsing their website was looking for any reviews. You may have even typed in the search “XYZ company reviews.” According to https://www.agencytsunami.com, rather than visiting other sites for reviews, Google would rather that you find the answer on its platform. From Google’s perspective, reviews are seen as a sign of trustworthiness and therefore it elevates websites with reviews.
How Can You Take Advantage?
There are a few ways you can use Google reviews to boost your rankings. Most of these are simple to implement.
- Respond to reviews within 24 hours or as fast as you can
- Apologize for poor experiences
- Ask negative reviewers to continue the conversation elsewhere
- Add customized touches to your responses
As with other forms of SEO, improvements may not appear immediately. Remain diligent with managing your reviews and you should expect to see those rankings gains soon.