Don’t let your laundry services go unnoticed. You know that you offer the best service, so prove it to the world! An effective laundry marketing strategy can garner more traffic and new customers to your facility. What are some ways to promote your company?
Tug at the Heartstrings
If your scrappy little laundry business has a story, tell it! You’re more than just bricks and mortar; you have a history. Be proud of your story and use it to help market your company. Use social media or your company website and give heart to your business.
Testimonials From Customers
People love to read honest reviews. Feature the positive feedback you’ve gotten from clients on your website, bolding it and making sure it stands out. Provide a link to other pages like Yelp and Google Reviews so that curious customers can see more for themselves.
Use facts and statistics about dirty clothes and linens in your advertising, such as “A load of only underwear contains about 100 million E. coli in the wash water.” These kinds of facts stick with people and might prompt them to visit you instead of someone else. This laundry marketing strategy is not for everyone, but that’s not to say it’s ineffective!
Choose the strategy that works best for marketing your laundry business. It is small now, but the right advertising can turn it into a bustling, profitable company.